I woke up with this sentence stuck in my head a few days ago. I had to chuckle too, because in my dream, I saw this phrase as a big blinking neon sign, like a sign you would see flashing outside of a seedy hotel window in an old Dick Tracey movie: Stop Preachin’ To The Choir!
I had the sudden revelation that I was marketing my promotions wrong. I had just published my new thriller and was busy marketing (indie authors can’t just sit on their butts and write-they’re required to market now too-grrr). I’ve heard before that promoting what other people say about your book is more effective than your own claim that your book is the best.
We’ve all witnessed that author who constantly promotes their book with the claim that it “has twists and turns!” “will blow your mind!” “5-star read all the way!” “so exciting you’ll feel like you’re riding a roller coaster!” Meh. After the same post on their Facebook and Twitter accounts over and over, your eyes begin to gloss over and then eventually, ignore them, or worse, unfriend them. Not the way to end a marketing campaign.
Stop Preachin’ To The Choir! is a simple marketing plan FOR readers. Listen, your readers are your choir. Some are leaders of their own Goodreads groups, have thousands of books on their shelves, as well as hundreds of book-lovin’ friends. They blog. They’re involved in book clubs. Their tbr (to be read) lists are so long, their Kindles have Kindles. In other words, your readers are savvy.
So, with this being said, why are we preachin’ to the choir (our readers)? They want to hear what other readers are saying about our books, not what we’re saying about our books. Of course your book is great, but if someone else said it, then it is truly validated.
After the flashing neon sign slipped through my sleeping noggin and I woke up from my dream, I decided to do a quick comparison via twitter to see if I was on the right track. I saw that the marketing photo I tweeted with a short sentence from an Amazon Reviewer received double the interaction than the tweet where I said my book was awesome and therefore I’m a fabulous author (not in those exact words but that’s probably how it was read, with possibly the words “pompous” and “boorish” added in for good measure).
(FYI: These tweets were not any part of an ad campaign, just my daily tweeting.)
I think the tweets speak for themselves, right?
So, to recap: Stop Preachin’ to the Choir!